Web Strategy Digest - Filed under 'web strategy'

The AP And The "Siteless" Web

"TechCrunch reports that the Associated Press is using their Twitter account to push their followers to their Facebook page. On that hub they syndicate many stories blog posts and dispatches as full text. Unlike Danny Sullivan (here and here), I think this is a downright brilliant and visionary move. What's more it's a natural for a wire service like AP."

I agree this is a great move for a wire service because essentially they are an aggregator. Their content outposts IS their web strategy.

However if your business thinks that just having a Facebook page is a web strategy - you are in for some disappointment.

What do you think about a move to the "siteless" web. Let us know in the comments!

"Oh yea - I have a website - it's on Facebook"