Web Strategy Digest - Filed under 'sem'

5 Must-Read Tips for B2B Search Engine Marketing

Summary:

1. Getting found is just the beginning = be patient
2. Content is KEY for B2B websites
3. Target long tail keywords
4. Do Link Building Differently
5. Targeting different positions within a B2B business

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Filed under // sem small business

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Linked Landing Pages Deliver Bigger Benefits

Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.

However, the survey also shows that a majority of marketers still do not take the basic step to link their communication with relevant landing pages, and are missing out on a wealth of post-click analytical data, not to mention sales.

The recently-released "Holiday PPC Ad Strategies" study found that 66% of holiday-themed online search advertising drives traffic to a home page or some other landing page that is not obviously tied to the online ad, thus confusing or annoying potential shoppers. Only 34% of the holiday-themed search-engine ads analyzed in the study directed traffic to specific landing pages that urged shoppers to buy, or were otherwise reflective of the original ad.

via marketingvox.com

Told ya so ;-)

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Filed under // landing page ppc sem

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Longer Search Queries On The Rise

via gesterling.wordpress.com

Last week we talked about the long tail of keywords... We talked about targeting longer phrase keywords because of lower competition and the high rate of search queries targeting the long tail - which is primarily made up of multiple keyword phrases... As you can see the greatest growth is coming at the high end - 7 or 8 words!

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Filed under // search sem seo

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Small Businesses Spend More On Search Advertising

via emarketer.com

Average spending by small businesses on search advertising has increased 91% over the last year with Bing as the fastest growing search advertising platform

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Filed under // advertising internet marketing sem

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5 Must-Read Tips for B2B Search Engine Marketing

Linked Landing Pages Deliver Bigger Benefits

Longer Search Queries On The Rise

Small Businesses Spend More On Search Advertising