Tips, Tricks, Tools, and for Running Your Business Online

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Optimized Local PPC Targeting

To ensure you are reaching the entire local audience you are targeting, you must have at least two PPC campaigns set up — one targeted to the geographic area by IP address and another targeted nationally with geocentric keywords. For example, if you are a dentist in Austin, your first campaign (A) would be targeted by IP address to the Austin Metro area and your second campaign (B) would be targeted nationally but will only contain keywords with city, neighborhood, zip code, area code, and regional lingo modifiers. A few examples of keywords for Campaign B might be Austin dentist, Oak Hill dentist, 78749 dentists, 512 dentists, or Central Texas dentist.
via searchmarketingstandard.com

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Filed under  //   local   ppc  
Google Local Listing

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Long Tail Keywords for the Holiday Shopping Season

Holiday Deals on Product X
Product X Free Shipping
Product X Christmas sale
Product X Holiday Special
via ppchero.com

These are some examples of long tail keywords you can use for holiday targeting... Hurry - it's almost too late!

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Filed under  //   keywords   long tail   ppc  
Google Local Listing

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Linked Landing Pages Deliver Bigger Benefits

Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.

However, the survey also shows that a majority of marketers still do not take the basic step to link their communication with relevant landing pages, and are missing out on a wealth of post-click analytical data, not to mention sales.

The recently-released "Holiday PPC Ad Strategies" study found that 66% of holiday-themed online search advertising drives traffic to a home page or some other landing page that is not obviously tied to the online ad, thus confusing or annoying potential shoppers. Only 34% of the holiday-themed search-engine ads analyzed in the study directed traffic to specific landing pages that urged shoppers to buy, or were otherwise reflective of the original ad.

via marketingvox.com

Told ya so ;-)

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Filed under  //   landing page   ppc   sem  
Google Local Listing

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The ROI Of SEO vs PPC
via blog.diyseo.com

Summary: 40% of SEO campaigns achieve returns in excess of 500% while only 22% of PPC campaigns achieve this value.

It's always a good idea to start with an optimized site or landing page before you start a PPC campaign. Not only will that help you organically drive traffic but an optimized site helps you to get a better quality score when you move into search advertising.

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Filed under  //   ppc   seo  
Google Local Listing

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