Web Strategy Digest - Filed under 'local'

Google Changed It's Search Algorithm Earlier This Month

However, sometimes a Google algorithm change is substantial enough that even those who don’t spend a lot of time focusing on the algorithms notice it. That seems to be the case with what those discussing it at Webmaster World have named “Mayday”. Last week at Google I/O, I was on a panel with Googler Matt Cutts who said, when asked during Q&A, ”this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.”

via searchengineland.com

"Google Confirms “Mayday” Update Impacts Long Tail Traffic"

Related....

Mayday For Yellow Pages Sites

Google Algorithm Changes and SERP Watching

More Trouble For Local SEO

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Filed under // local seo

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Mobile Place Pages From Google Local (iPhone & Android)

via googlemobile.blogspot.com

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Twitter: The Impending Local Search Implications?

Last week at the Chirp conference, Twitter announced three big initiatives that have the potential to collectively rock the world of local marketing:

Points of interest: If someone tweets from a specific place, users will be able to see the place and other tweets from the same location. Think of this like “twecking in”.

Promoted tweets: Paid tweets that will appear at the top of Twitter’s search results for specific queries.

Annotations: This will allow developers to “add any arbitrary metadata to any tweet in the system.”

via searchengineland.com

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Google Suggest Goes Local

via googleblog.blogspot.com

"So last week, we rolled out a version of Google Suggest that is tailored to specific metro areas in the U.S. You may notice that the list of queries beneath the search box will seem more locally relevant than it used to"

Google search is getting more and more localized everyday.. Is your business prepared?

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Filed under // local search

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Google Local Business Center Tips

via youtube.com

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SEO Implications Of Location Services

I think the following stats about the number of business profile pages reported indexed in Google over the past 24 hours pretty much says it all.

Yellowpages.com: 219

Superpages.com: 553

Yelp.com: 928

Foursquare.com: 11,300

via searchengineland.com

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97% Research Products and Services Locally Online First

Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat.
Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.

via webpronews.com

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Most People Buy Stuff OFFLine

via milo.com

Yes, it's true... Most people still buy stuff offline. But did you know that almost all of them will search online before they buy? 82% to be exact...

This is why local internet marketing is so important.

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Filed under // local search

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Google Maps Gets Labs

via searchengineland.com

In Google Maps Labs, you can

1. Drag & Zoom
2. Aerial Imagery
3. Where In the world game
4. Back to Beta
5. Rotatable Maps
6. Smart ZOom
7. What's Around Here?

And More!

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Filed under // google local

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Google Buzz For Local Marketing

I think this makes Buzz a valuable addition to Google’s toolbox as it continues to push aggressively into the local mobile advertising space. Empowering local businesses to self-publish to people around them, with massive Google Mobile distribution, can be a powerful value proposition, especially if Google ties it to recommendations and its Local Business Center. But in the end, will enough people and businesses publish on it, especially given the other social options out there? We’ll wait and see…

via lostremote.com

Great insight here on how Google Buzz is going to charge the local internet marketing space. The implications are huge and the need for an optimized local presence have now become mandatory.

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Filed under // buzz local

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