Web Strategy Digest - Filed under 'landing page'

Easy Website Split Testing From @Wingify

I just got signed up for this and cannot wait to get started. Split testing is an essential aspect in our landing page optimization.. Should be yours too!

Check out http://VisualWebsiteOptimizer.com

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Filed under // analytics landing page

Linked Landing Pages Deliver Bigger Benefits

Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak.

However, the survey also shows that a majority of marketers still do not take the basic step to link their communication with relevant landing pages, and are missing out on a wealth of post-click analytical data, not to mention sales.

The recently-released "Holiday PPC Ad Strategies" study found that 66% of holiday-themed online search advertising drives traffic to a home page or some other landing page that is not obviously tied to the online ad, thus confusing or annoying potential shoppers. Only 34% of the holiday-themed search-engine ads analyzed in the study directed traffic to specific landing pages that urged shoppers to buy, or were otherwise reflective of the original ad.

via marketingvox.com

Told ya so ;-)

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Filed under // landing page ppc sem

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landing page

Easy Website Split Testing From @Wingify

Linked Landing Pages Deliver Bigger Benefits