4 Winning Moves For Marketers In 2010
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Scoble says 2010 may be the year when SEO is no longer important. I say 2010 is the year that SEO evolves.
What do you think?
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In recent years, retailers have sent more email marketing messages on Cyber Monday than on any other day of the year. This year will be no exception, according to Responsys.
In 2009, email marketers are hoping to be out in force with emails - not only on the Monday directly after Thanksgiving, but on all four Mondays in December. It is on these so-called 'Echo Mondays,' when marketers say consumers are most most likely to be receptive to email marketing campaigns, according to the Retail Email Blog. This year, nearly 97 million shoppers are expected to log online and make a purchase on each of these days.
In 2008 three of the four "Echo Mondays" were among the top five most popular days of the year to send promotional retail emails. "Last year Mondays were not only the most popular day of the week among retail email marketers during December, but all of the fourth quarter," the blog said.
Extremely interesting statistics for you e-commerce people out there... Sending promotional emails on Mondays in December will yield the highest conversion rates for promotional emails...
Lesson: Send retail emails on Mondays :-)
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Average spending by small businesses on search advertising has increased 91% over the last year with Bing as the fastest growing search advertising platform
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