Small business internet marketing

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What Small Businesses Do Wrong Online

via mpdailyfix.com

One standout from this is that "Small-business owners don’t decide what they want to happen, so they don’t have a way to measure and respond to success or failure"

This is why you should be making data driven decisions

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Filed under  //   internet marketing  

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49% Of Marketers Don't Know If Social Media Generates Quantifiable Results

via emarketer.com

It seems a lot of marketers are still unsure about whether social media yields any ROI. It does - if you measure it correctly and have solid goals for your campaigns.

Are you one of the undecided? Check out this internet marketing case study to see how to execute on social media and yield measurable ROI.

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Filed under  //   internet marketing   roi   social media  

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4 Winning Moves For Marketers In 2010

via youtube.com

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SEO In 2010 - SEO and Small Business Marketing

via scobleizer.com

Scoble says 2010 may be the year when SEO is no longer important. I say 2010 is the year that SEO evolves.

What do you think?

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Filed under  //   internet marketing   seo  

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Email Marketers Combine Tactics for Echo Mondays

In recent years, retailers have sent more email marketing messages on Cyber Monday than on any other day of the year. This year will be no exception, according to Responsys.

In 2009, email marketers are hoping to be out in force with emails - not only on the Monday directly after Thanksgiving, but on all four Mondays in December. It is on these so-called 'Echo Mondays,' when marketers say consumers are most most likely to be receptive to email marketing campaigns, according to the Retail Email Blog. This year, nearly 97 million shoppers are expected to log online and make a purchase on each of these days.

In 2008 three of the four "Echo Mondays" were among the top five most popular days of the year to send promotional retail emails. "Last year Mondays were not only the most popular day of the week among retail email marketers during December, but all of the fourth quarter," the blog said.

via marketingvox.com

Extremely interesting statistics for you e-commerce people out there... Sending promotional emails on Mondays in December will yield the highest conversion rates for promotional emails...

Lesson: Send retail emails on Mondays :-)

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Filed under  //   email marketing   internet marketing  

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Small Businesses Spend More On Search Advertising

via emarketer.com

Average spending by small businesses on search advertising has increased 91% over the last year with Bing as the fastest growing search advertising platform

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Filed under  //   advertising   internet marketing   sem  

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