Web Strategy Digest - Filed under 'e-commerce'

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Filed under

e-commerce

Think Split Testing Isn't For You? Read How @RIPT Increased Conversions By 6.39%

via visualwebsiteoptimizer.com

Learn how RIPT Apparel used Visual Website Optimizer to increase their conversions by over 6% by simply changing their "Buy" button

Case Study: How RIPT Apparel increased their sales by 6.3% using Visual Website Optimizer

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Filed under // e-commerce

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Facebook E-Commerce With SocialShop

via bigcommerce.com

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Filed under // e-commerce social media

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Social Media Increasing Influence On Holiday Shopping

via gesterling.wordpress.com

We told you last week that social media influenced 28% of holiday shopping behavior - here's how it breaks down.

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Filed under // e-commerce social media

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28% Of Shoppers Influenced By Social Media

Reading a consumer-generated product review (13% of respondents)

Reading an expert product review (11 %)

Following a fan page on Facebook to take advantage of special offers and deals (7%)

Influence by a friend’s Facebook status update referring to a particular product (6%)

Following a company on Twitter to take advantage of special offers and deals (5%)

A friend's "tweet" about a product influenced their purchase behavior (3%)