Web Strategy Digest - Filed under 'e-commerce'

Social Media Increasing Influence On Holiday Shopping

via gesterling.wordpress.com

We told you last week that social media influenced 28% of holiday shopping behavior - here's how it breaks down.

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Filed under // e-commerce social media

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28% Of Shoppers Influenced By Social Media

Reading a consumer-generated product review (13% of respondents)

Reading an expert product review (11 %)

Following a fan page on Facebook to take advantage of special offers and deals (7%)

Influence by a friend’s Facebook status update referring to a particular product (6%)

Following a company on Twitter to take advantage of special offers and deals (5%)

A friend's "tweet" about a product influenced their purchase behavior (3%)