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Google Adds Enhanced Listings To Local Business Center

via searchengineland.com

Google is launching enhanced listings shortly that can help you stand out in local listings - for $25/mo. You can pick from different enhancements including photos, videos, website, coupons, menus, reservations, and directions.

Interesting move... What do you think?

So far it's only live in San Jose, CA and Houston, TX

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Google Local Listing

Comments (10)

Feb 02, 2010
Mike Templeton said...
Finally, a directory listing WORTH paying for. Nobody said that YellowPages had the wrong model, they just had the wrong medium. I can see a lot of companies using enhanced business listings on Google as they continue to fight their way to the top of mind for consumers.
Feb 02, 2010
jameseliason said...
The local business directories like DEX, YellowPages, etc have clearly not looked at the future with regards to location based services off of their existing clients. Once Twitter rolled out the location data being sent out via the Twitter API, these organizations should have opened a API for developers to tap into. Soon they will have many opportunities that others, like Google are going to provide. It depends on the distribution. To that point, I think that in the next month there might be a really good solution for them.
Feb 03, 2010
Andy Brudtkuhl said...
Great points guys. Google is hitting a homerun with this.
Feb 03, 2010
scottsclone said...
Are you sure this is legit? @signproames has this already (and it's free) Google Sign Pro Ames
Feb 03, 2010
Mark Bockenstedt said...
Scott, try searching for just "signs ames" and you'll notice Sign Pro is #2. Maybe the $25/mo moves you up to #1.
Feb 04, 2010
Andy Brudtkuhl said...
Enhanced listings don't increase your position directly. They simply add more features and a callout to your listing
Feb 04, 2010
Andy Brudtkuhl said...
They are free right now until the end of February - if you have access in your account. At this time I'm not sure it's worth $25/mo though. Yes - you can do some of the stuff for free - however these enhanced listings do make you stand out more.
Feb 04, 2010
Andy Brudtkuhl said...
Here are some more details of it in action - http://www.expand2web.com/blog/google-enhanced-local-business-listings/comment-page-1/
Feb 05, 2010
scottsclone said...
Just till the end of the month? Ouch, that sucks! We were #1 in that search for more than a year.. Our competitor finally got his listing updated?! Plus, he has 'signs' in his name, instead of 'sign' which helps with that specific search.

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