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28% Of Shoppers Influenced By Social Media
- Reading a consumer-generated product review (13% of respondents)
- Reading an expert product review (11 %)
- Following a fan page on Facebook to take advantage of special offers and deals (7%)
- Influence by a friend’s Facebook status update referring to a particular product (6%)
- Following a company on Twitter to take advantage of special offers and deals (5%)
- A friend's "tweet" about a product influenced their purchase behavior (3%)
via marketingvox.com
that's a large number of consumers
