Tips, Tricks, Tools, and for Running Your Business Online

Name:
Email:
Tags



AdWords Mobile Targeting By Device and Carrier

via adwords.blogspot.com

If you are doing mobile advertising this is a great feature for you. You can now target platform - Android, iPhone, Palm. You can also target mobile carriers - AT&T, Verizon, etc.

This level of segmentation is great and is likely geared at developers targeting these platforms specifically. If you are an iPhone app developer there's not really too much sense in running mobile ads on Android.

Now - you can just target iPhone specifically if need be

Loading mentions Retweet
Filed under  //   advertising  

Comments [0]

Tools To Monitor Your Brand Online

via feedproxy.google.com

Loading mentions Retweet
Filed under  //   research  

Comments [0]

More Details On Google Enhanced Listings

via feedproxy.google.com

Here are more details from the reports of Google Local Enhanced Listings.

Google Enhanced Listings cost $25/mo.

You can "enhance" your listing any of the following ways:
- Link to your website
- Photo page
- Video Page
- Coupons
- Menu for your restaurant
- Reservations
- Driving Directions

The image you see above is an enhanced listing video page... We had some comments about this already being a part of Google Local Business Center.

Technically it is - you can still add YouTube vidoes via your Local Business Center Dashboard. However this monthly fee includes a callout and a link on the main list of results. This is good as it calls out to your business right away from the user's perspective. And this will will likely increase your click through rate on Local Listings.

And last - you get detailed analytics on your enhanced content ... which will likely show you how much it's worth to have it. If it increases your click through rates enough - it may be worth it.

Is it worth it yet? I don't think so.. But by the time it's rolled out to everyone there could be some more features.

What do you think of Google Local Enhanced Listings?

Loading mentions Retweet
Filed under  //   google   local  

Comments [0]

Vidyo Video Conferencing

via youtube.com

Loading mentions Retweet
Filed under  //   tools   video  

Comments [0]

How Google Ranks Stuff

via feeds.copyblogger.com

Loading mentions Retweet
Filed under  //   google   search  

Comments [0]

Google Apps For Non-Profits

via google.com

Doing some research I found Google For Non-Profits. Google Grants, Google Apps, Checkout for donations, Analytics, and more designed for non-profits.

"Learn how you can use Google tools to promote your cause, raise money, and operate more efficiently."

Of note - if you use Google Checkout you get to keep 100% of the donation... There are no fees for using it.

Loading mentions Retweet
Filed under  //   google   non-profits  

Comments [0]

Does Speed Affect Your Google Ranking?

via feedproxy.google.com

While many of us in the space feel speed does help (at least your ad quality scores) - Matt Cutts comes out and says it doesn't...

Relevance matters most.

Loading mentions Retweet
Filed under  //   search  

Comments [0]

Google Ads Enhanced Listings To Local Business Center

via searchengineland.com

Google is launching enhanced listings shortly that can help you stand out in local listings - for $25/mo. You can pick from different enhancements including photos, videos, website, coupons, menus, reservations, and directions.

Interesting move... What do you think?

So far it's only live in San Jose, CA and Houston, TX

Loading mentions Retweet
Filed under  //   google   local  

Comments [10]

The Google Analytics Cheatsheet

via feedproxy.google.com

Loading mentions Retweet
Filed under  //   analytics  

Comments [0]

Easy Website Split Testing From @Wingify

via visualwebsiteoptimizer.com

I just got signed up for this and cannot wait to get started. Split testing is an essential aspect in our landing page optimization.. Should be yours too!

Check out http://VisualWebsiteOptimizer.com

Loading mentions Retweet
Filed under  //   analytics   landing page  

Comments [0]