Web Strategy Digest - Web Strategy - Links, Analysis & How To's from WebStrategyWorkshop.com

97% Research Products and Services Locally Online First

Nearly all consumers (97%) now use online media when researching products or services locally, according to a new report from BIA/Kelsey and ConStat.
Among consumers surveyed, 90 percent use search engines, 48 percent use Internet Yellow Pages, 24 percent use vertical sites, and 42 percent use comparison shopping sites.

via webpronews.com

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Filed under // local

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Most People Buy Stuff OFFLine

via milo.com

Yes, it's true... Most people still buy stuff offline. But did you know that almost all of them will search online before they buy? 82% to be exact...

This is why local internet marketing is so important.

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Filed under // local search

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Strategic Link Building

via scribd.com

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Filed under // seo

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Compete: 94% Do Online Research Pre-Purchase

via gesterling.wordpress.com

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"TechCrunch reports that the Associated Press is using their Twitter account to push their followers to their Facebook page. On that hub they syndicate many stories blog posts and dispatches as full text. Unlike Danny Sullivan (here and here), I think this is a downright brilliant and visionary move. What's more it's a natural for a wire service like AP."

I agree this is a great move for a wire service because essentially they are an aggregator. Their content outposts IS their web strategy.

However if your business thinks that just having a Facebook page is a web strategy - you are in for some disappointment.

What do you think about a move to the "siteless" web. Let us know in the comments!

"Oh yea - I have a website - it's on Facebook"

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Filed under // web strategy

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7 Bizarre Ways Google Local Can Kill You Suddenly

Courtesy of the Linkbait Generator

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Facebook Now Takes PayPal

via techcrunch.com

You can now buy Facebook Ads and Credits with PayPal

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Filed under // facebook

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HootSuite's Latest Release

via blog.hootsuite.com

Updates include...

1. Know and Grow your Audience
2. Deep Integration with Google Analytics & Omniture
3. Save updates as drafts
4. Convert your groups to lists
5. And More!!!

Check out their press release

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Filed under // tools

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Google Maps Gets Labs

via searchengineland.com

In Google Maps Labs, you can

1. Drag & Zoom
2. Aerial Imagery
3. Where In the world game
4. Back to Beta
5. Rotatable Maps
6. Smart ZOom
7. What's Around Here?

And More!

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Filed under // google local

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Google Buzz For Local Marketing

I think this makes Buzz a valuable addition to Google’s toolbox as it continues to push aggressively into the local mobile advertising space. Empowering local businesses to self-publish to people around them, with massive Google Mobile distribution, can be a powerful value proposition, especially if Google ties it to recommendations and its Local Business Center. But in the end, will enough people and businesses publish on it, especially given the other social options out there? We’ll wait and see…

via lostremote.com

Great insight here on how Google Buzz is going to charge the local internet marketing space. The implications are huge and the need for an optimized local presence have now become mandatory.

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Filed under // buzz local

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